What are you waiting to go mobile?
If you are like me, then you know well that, in today's high tech world, still 95 % of the businesses do not have a mobile website.
I'm a world traveller, I use more often my mobile phone than my laptop.From buying nespresso coffee, sending and receiving e-mail, flights check - in, bank wire transfers, music downloads or simply to video conference with a client; my mobile phone is today, my access tool to the business and entertainment world.
Smartphone travel related usage has more than doubled over the last few years and is expected to surpass $160 million from mobile sources in 2010, mobile usage, combined with Web 2.0 and social media, will have a huge impact on operators.
Gartner Research (http://www.gartner.com) predicts mobile web access from smartphones will surpass traditional PCs by 2013.
Mobile technologies continue to enhance the on-the-go lifestyles of people, guests and clients, it is essential that businesses marketing efforts evolve to include mobile capability. researchers predicting that only in the U.S. mobile phone subscribers will reach 308.7 million by 2013, which translates to 96.7% of the population, mobile usage for shopping is a trend hotels and other businesses can utilize for greater revenue.
If you still have any doubts, here are more numbers. ABI Research (http://www.abiresearch.com/home.jsp) estimates that mobile online shopping in the U.S. more than tripled from 2008 to 2009, reaching $1.2 billion. The firm projects that globally, consumers will spend $119 billion by 2015 shopping from their mobile phones, accounting for about 8 percent of all e-commerce activity. Juniper Research is even more bullish, projecting that the total value of mobile payments will quadruple from $170 billion in 2010 to $630 billion by 2014.
To learn more about mobile marketing please contact me.
